(MENAFN- Khaleej Times) Dubai's ambitions to become the world's leading events and tourism destination received a boost on Monday with His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, issuing a decree for the creation of a fully integrated e-licensing and ticketing system for all events in Dubai.
The online system is expected to improve efficiency for event organisers and government entities responsible for granting permits, and will also help create a comprehensive database of all events taking place in Dubai, Wam reported.
It will cover event ticketing procedures, including the collection of ticketing fees and distribution of tickets. The platform will be provided to all event organisers, venues and existing ticketing outlets, either as a consumer-facing ticketing solution or as a back-end interface with their existing e-ticketing system. Hotels, airlines, tour operators, travel agents and other ticket aggregators will be able to subscribe to the system.
Dubai's Department of Tourism and Commerce Marketing (DTCM) has been tasked with the development and management of this online platform after a review of all current legislations, and regulations.
"The development of the events sector is a key pillar of the strategy behind the Tourism Vision for 2020. We want to move from being the regional events hub to a world-leading events and entertainment destination, and central to this is facilitating improvements in event organisation,'' said Helal Saeed Almarri, Director-General of the DTCM.
The DTCM will work with the government and the events sector to ensure that the system has a transformational effect on the organisation and marketing of events in the emirate.
Wam said the decree applies to all areas within Dubai, including free zones, and all entities holding, organising or managing events, or venues licensed to hold events.
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