(MENAFN- Arab Times) Another first was witnessed in Kuwait's business sphere Monday as AlShaya Trading Company unveiled the "Versace Home" Collection, a well known Italian ceramic tile and bathroom furnishing brand around the world at an exclusive press tour of their Tunis Street showroom in Hawally. Versace unmistakably has now found its way into the bathroom in the form of ceramic tiles and furnishing and is threatening to suck all the attention in that field. Versace Home comes as a latest addition to the European home décor and sanitary collections like Ariana and ABK brands which like the Versace Home come in different luxurious design forms like furniture, washbasins, cabinets and so forth for enhanced bathrooms.
Ariana, as showcased in the showroom of AlShaya's flagship store in Hawally, comes in wood collections that imitate 90% of natural wood designs which give one a feel of the wood in the form of tiles. The Stile collection, manufactured by Ariana, is a pure expression of the fine Italian taste produced with the world's state-of-the-art technology with constant attention to fashion and design trends. Defining a whole new luxury concept for bathroom collections, Stile's ceramics comprise of warm colors and welcoming atmospheres where precious decorations and glittering shimmer reveal a passion for sought after details.
The brand has identified itself with a revolutionary range of tiles that are designed to add glamor and uniqueness to private abodes. The Italian made Woodway tiles from ABK brings on board the elegance and richness of wood incorporated into a lifestyle that resonates sophistication and class. With its broad color range, the Woodway series tiles combine the warmth of extraordinary natural minerals along with benefits of a long lasting ceramic surface for both indoors and outdoors. Accompanying the media for the detailed tour of the showroom were senior management, Jens Svendsen, COO of AlShaya Trading Co, and Ahmad Houran, showroom manager.
Response
Commenting on the tour, Chief Operating Officer of AlShaya Trading, Jens Svendsen, said, "Since our establishment in Kuwait we have continuously witnessed tremendous response from our consumers. In addition to our in-store collection, the company has increasingly strived to bring on-board elite European brands that allow discerning home-lovers to furnish their homes with modern and trend-setting dÈcor fused with superior quality".
Continuing, Svedsen added that this year, the company takes the pride in introducing bathroom accessories from the glamorous fashion icon, the Versace Collection. Also, brought on-board are pioneering lifestyle concepts from Italy, the Stile collection manufactured by Ariana, Italy's finest ceramic manufacturer and the revolutionary Italian-made wood tiles from Woodway, manufactured by ABK along with prestigious brands such as Imola and La Faenza.
The media tour included a comprehensive overview of the showroom's new refreshing brands that echo AlShaya Trading Co's commitment to high quality and functionality. The premier designer bathroom accessories collection by Versace is undisputedly stunning which make one's vanity sets look like private spaces that truly suit a celebrity lifestyle and are uniquely Versace.
The showroom also offers the prestigious European brand Teuco. Teuco's whirlpool and steam shower models are a combination of functionality and technology that raise the standards of comfort. New hydrasonic techniques feature a silent pump while ultrasonic waves allow for natural massage therapy.
Other high-quality home dÈcor brands available at AlShaya Trading Company's Tunis Street showroom include Ideal Standards sanitary ware, Keuco accessories, Nobilia kitchens and Dune ceramics that reflects how AlShaya Trading Company offers full yet unique interior solutions, for both commercial and residential needs and how the outstanding customer service and exceptional collections have positioned them as undisputed leaders in home dÈcor, locally and regionally.
The strategy of AlShaya as a market leader in the field of ceramics and bathroom products, constantly unveils new products, designs and concepts to the public ahead of all else in the market and this unmistakably is one of those occasions.
AlShaya Retail is part of the wider group of businesses owned by the AlShaya Group, a family-owned business which was founded in Kuwait in1890 and which has become a byword for trading and commerce, both in the Middle East and internationally.
Between the 1960s and 1970s the group expanded substantially and today owns a portfolio of businesses in real estate, construction, hotels, automotive and general trading, as well as expanding into new markets.
AlShaya Retail, trading as M.H. AlShaya Co, started its first international franchise relationship in 1983 with the opening of our first Mothercare store, and we have grown at a significant pace throughout our history. Today we employ over 36,000 people, we have more than 70 brand partnerships, and we operate over 2,500 stores in 19 countries.
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