(MENAFN - Muscat Daily) Lulu Hypermarket, the region's largest retail chain, held its biggest annual promotion, Dream Drive recently. The end of the two month long promotion was marked by a gala event and prize distribution for all the winners.
The promotion began on the June 20 and conducted a total of ten lucky draws across various outlets in Oman. Running for over a decade now, Dream Drive has become a promotion that reflects dreams, hopes and aspirations that coincides with Ramadan. Every year, Dream Drive boasts of the best rewards and this year too was no different. Each draw's grand prize was a Toyota LandCruiser 4x4 luxury SUV followed by ten of the latest products from Sony. Ananth AV, regional director, Lulu Hypermarket, Oman said,'' We have successfully concluded one more edition of Lulu's Dream Drive.
Dream Drive has snowballed into one of the biggest and most successful promotions that Oman has ever witnessed and this year too saw incredible levels of participation. Ten lucky customers of ours drove back in a luxury SUV while another 100 took home the latest in electronic gadgets. We would sincerely like to thank each and every customer of ours for all their support and for choosing us as their preferred retail brand.'' ''As a completely customercentric organisation, all our promotions are designed around the customer with their needs in mind, ''said Shabeer K A, general manager, Oman.
''We also time these promotions to coincide with a season or festival so that our customers get the maximum benefit. With the last two months being the month of joy and giving, it was but natural for Lulu to ensure our customers get the best; be it rewards, products or prices'' he added. A name to be reckoned with not only as a retail giant but more as a brand that everybody relies upon and trusts, Lulu Hypermarkets has become a symbol of quality and trust in Oman.
While Lulu has firmly captured the spot for the preferred place to shop, it has also, since inception, demonstrated swift responsiveness to seasonal shopping trends. Dream Drive is a great example of how the hypermarket is constantly in tune with the requirements of a season.
Filip Nelson, operations manager, Oman, said, ''Each and every sale, promotion and activity at Lulu is backed by hours of market research, customer analysis and planning. This helps us understand our market and customers much better and helps us plan ahead.'' With its pleasant and novel variation from the usual, run of the mill super markets, Lulu stands out for its extensively laid out counters, sprawling parking space, children's play area, food court, money exchange and the array of international and regional brands at affordable pric