(MENAFN- Khaleej Times) The Centre of Waste Management Abu Dhabi (CWM) has launched a campaign titled 'Khadrah and Soudah' as part of its endeavour to develop a waste management culture in the emirate.
The initiative comes as part of the centre's ongoing awareness programmes to educate the residents on the importance of reducing waste production and promoting its reuse and recycle.
The campaign includes a 12-part cartoon series titled 'Khadrah and Soudah' (Arabic for green and black) that helps raise awareness on the CWM's campaigns and services while spotlighting the concepts of public safety and preservation of the environment.
The series offers solutions to reduce waste production at source and maintain the highest levels of hygiene that Abu Dhabi endorses.
The sequels will also emphasise on the need to adopt best sustainability practices, as well as the concepts of reduce, reuse and recycle.
The first of the series aims to educate the general public on the need to replace the old, open and unhygienic waste bins that are characterised as 'Feddah'. The green bin is referred to as 'Khadrah' while the black bin is named 'Soudah'.
The plot narrates the negative consequences resulting from the use of 'Feddah' such as increased pollution and high exposure to diseases.
Hani Hosni, acting Executive Director of Strategy and Business Development at the centre, "The animation series comes as part of our efforts to achieve our vision to reduce waste production and promote its reuse and recycle.
With this series, we seek to establish a mechanism of consistent communication with our stakeholders and leverage our engagement with all segments of the community for shaping a safer and more sustainable environment in Abu Dhabi."
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