(MENAFN- Khaleej Times) Mindshare, an agency dedicated to innovative brand development for its clients, was recognised at the Effie Mena Awards for outstanding achievement in agency effectiveness.
The event, which first commenced in 2004, is respected as one of the region's most celebrated awards shows and is dedicated to commending agencies for excellence in advertising and communications.
This year, Mindshare UAE was awarded the prestigious title "Most Effective Agency Office for Mena region" for creating high-impact marketing initiatives that produced impressive results.
The 2013 Effie Effectiveness Index is created from more than 2,400 finalists and Effie Award winners worldwide for the year between June 13, 2012 and June 13, 2013, and is further examined on a regional basis.
The 2013 Effie Effectiveness Index was announced on June 20 in Cannes, France, where Mindshare UAE was among a few selected Mena-region victors.
Each ranked company in the Effie Index has undergone rigorous evaluations of their case studies and work by industry-expert judges to prove that their marketing achieved compelling results.
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