Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Emaar, Meraas launch Dubai Inn  Join our daily free Newsletter

MENAFN - Khaleej Times - 30/06/2013
No. of Ratings : 0
Add to Mixx!

(MENAFN - Khaleej Times)Emaar Properties and Meraas Holding have launched a new hotel development strategy to support Dubai's Tourism Vision 2020 and complements its bid to host Expo 2020.

The region's premier property developer in collaboration with a leading Dubai-based development company unveiled a new hotel brand - Dubai Inn - to meet growing demand from global travellers. The new brand hotels, focusing on the affordable segment, will be located in several locations around the city and supplement the growth in hospitality sector.

"One of the key drivers to achieving the Dubai Tourism Vision 2020, to double the number of annual tourists to 20 million by the turn of the decade, is to offer a wider choice of affordable hotels that appeal to the new generation of travellers," Mohamed Alabbar, Chairman of Emaar Properties, said in an-emailed statement to Khaleej Times on Saturday.

Announcing the strategy, he said that the 'Dubai Inn' would be stylishly designed by Emaar to create a new hotel experience that will be highlighted by affordable elegance.

Abdulla Al Habbai, Group Chairman of Meraas Holding, said Dubai is focused on further strengthening its tourism sector, a key contributor to the economy.

"As the city embarks on it ambitious tourism growth strategy, it is important to boost the hospitality sector with more affordable hotels to attract even larger numbers of tourists. We will develop affordable hotels with Emaar, under the new brand, to catalyse the city's hospitality sector," Al Habbai said.

Alabbar said the city has tremendous tourism growth potential that must be leveraged through hospitality offerings that meet the requirements of the diverse and changing global traveller profile.

"Our strategy is to build elegantly designed, high quality affordable hotels in several key locations in the city that will encourage more visitors, particularly short-haul travellers or passengers in transit, for extended stays to explore our city."

Today, five-star hotel rooms account for nearly 62 per cent of the total branded hotel inventory in the city. In the future supply pipeline of over 42,000 hotel rooms in Dubai also, nearly 50 per cent are in the luxury and upper upscale segments. "The new generation of travellers is more discerning and value-conscious, and it is important that our hospitality sector reflect their needs," he added.

"There is tremendous potential in Dubai for growth in the affordable hotel sector. By creating a robust pipeline of affordable hotels under the Dubai Inn brand, we plan to attract more visitors to our city from the fast-growing markets in the Asia-Pafic, Africa, Europe and the wider Middle East," said Alabbar.

"These hotels will also meet the demands of the exhibition and conference sector of the city, which is witnessing unprecedented growth, led by Dubai's status as a regional business hub and gateway to the wider Middle East and North Africa markets."

He explained that another key driver for the affordable hotel segment is the ongoing plans to develop a number of world-class theme parks in the city.

"Theme parks traditionally attract short-haul leisure seekers that come in family groups, and the central location of Emaar's Dubai Inn hotels, in close proximity to these leisure attractions will appeal to the visitors."

According to the Dubai Department of Tourism & Commerce Marketing (DTCM), the city hosted over 10 million tourists last year, while the Dubai International Airport welcomed more than 58 million passengers. Today, the world's second busiest airport, Dubai is also one of the few global airline hubs providing non-stop connection to over 220 cities in six continents.

Emirates airline links the city to over 133 destinations, and carried 34 million passengers in 2012, highlighting the strong potential for Dubai's tourism and hospitality sector. The growth prospects is further bolstered with the rising popularity of low-cost airlines, with flydubai carrying over 5.1 million passengers last year, linking over 58 destinations.

Alabbar said that Emaar's approach complements the Expo 2020 bid by the city.

"His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has promised the most memorable World Expo, and outlined a clear infrastructure development roadmap to support the expected 25 million visitors if Dubai wins the bid. We are supporting the government's efforts by creating new hotel developments in the affordable sector."

Boosting the tourism sector of Dubai, Emaar currently owns and operates the five-star premium Address Hotels Resorts, which today features five hotels in Dubai.

Recording strong occupancy levels of 91 per cent in the first three months of this year, higher than the industry average, these hotels have played a significant role in promoting Dubai to tourists from around the world. Emaar has also launched the ultra-luxury Armani Hotels & Resorts, with two hotels in its portfolio - the flagship Armani Hotel Dubai, located in Burj Khalifa, and Armani Hotel Milano in Italy. Most recently, Emaar launched Vida Hotels and Resorts, a stylish boutique hotel brand that meets the demands of the new generation of entrepreneurs and leisure travellers.


Khaleej Times

  MENA News Headlines
 Nov 26 2015 - Turkey- G20 Communiqu: 34The fight against terrorism is a major priority34The Journal Of Turkish Weekly
(MENAFN - The Journal Of Turkish Weekly) Following the two-day summit in Antalya Turkey G-20 leaders released a communiqué calling for greater coordination and information to counter terrorist ...

 Nov 26 2015 - Muslims on 39the front line39 against terror: NATOThe Journal Of Turkish Weekly
(MENAFN - The Journal Of Turkish Weekly) NATO Secretary General Jens Stoltenberg has said it is Muslims who are on “the front line” in the fight against terrorism and extremism. ...

 Nov 26 2015 - Western Balkans 39key to fighting extremism39The Journal Of Turkish Weekly
(MENAFN - The Journal Of Turkish Weekly) The western Balkans is “key” to stemming extremism and terrorism the president of the European Council said Wednesday. Speaking at a summit to ...

 Nov 26 2015 - Turkey- Syrian Turkmen facing 39critical39 period in battleThe Journal Of Turkish Weekly
(MENAFN - The Journal Of Turkish Weekly) Fighting between Syrian Turkmen forces and regime troops is “critical" the leader of the Turkmen opposition said Wednesday. Russian airpower is ...

 Nov 26 2015 - ISIS kills its Austrian 39poster girl39 after she attempts to flee SyriaThe Journal Of Turkish Weekly
(MENAFN - The Journal Of Turkish Weekly) An Austrian teenager who fled to Raqqa Syria in order to join the Islamic fundamentalist terror organization Islamic State was beaten to death after ...

 Nov 26 2015 - Kuwait Spain discuss scientific cooperationKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) KUWAIT Nov 26 (KUNA) -- Kuwait Institute for Scientific Research (KISR) and Spanish Nuclear Safety Council (CSN) discussed means of scientific cooperation and ...

 Nov 26 2015 - Kuwait- KNPC upgrades operations at Al Ahmadi refineryKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) KUWAIT Nov 26 (KUNA) -- Kuwait National Petroleum Corporation (KNPC) announced on Thursday upgrading its Fluid Catalytic Cracking Unit at Al-Ahmadi Refinery so as ...

 Nov 26 2015 - Deputy FM: Kuwait interested in tightening airport security in coordination with BritainKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) KUWAIT Nov 26 (KUNA) -- Deputy Foreign Minister Khaled Al-Jarallah said on Thursday Kuwaiti security authorities are keen to work with the British side for ...

 Nov 26 2015 - Al Tayer affirms DEWA's commitment to support UAE national identityEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) DUBAI 26th November 2015 (WAM) -- Saeed Mohammed Al Tayer MD and CEO of Dubai Electricity and Water Authority DEWA has affirmed DEWA's commitment to ...

 Nov 26 2015 - UAE- YFEL Led Solar Energy Project with Masdar Collaboration Comes Online to Help Power Rashid Abdullah Omran HospitalEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) ABU DHABI 26th November 2015 (WAM)--Masdar has completed a 543 KWp photovoltaic (PV) solar power project that is to deliver renewable energy to the Rashid ...





Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help